Is there anything more frustrating as a solar installation contractor than having to tell a homeowner you can’t do the job? For too long, for too many installers, that’s been what’s happened when they’re faced with a slate roof home. Why?
Slate roofs are notoriously difficult to work on. Homeowners choose slate tiles because they’re durable, fire proof, and attractive – but this tough stone roofing material can be surprisingly fragile if not handled with care. Chipping, cracking, or breaking slate roof tiles is a guaranteed way to upset a homeowner – and going very slowly and carefully to avoid damaging tiles makes the installation process so slow and expensive that both homeowners and contractors say “No thanks!”
The Solar Slate Plate changes everything. Designed for the busy solar installer, the Solar Slate Plate reliable, quickly, and precisely identifies the ideal location to drill mounting holes. This cuts the installation time required to put solar on a slate roofed home in half.
Let’s talk about the realities of the marketplace. There’s a lot of economic stuff going on, not to mention worries about climate change and the environment. Affluent people are feeling a lot of pressure to make choices that help the planet and save them money. Obviously, solar fits the bill on both counts.
Making solar installation more cost-effective for the slate roof homeowner makes sense, but you need to let your market know that these services are available for a reasonable price. Once your team becomes familiar with and perfects their use of the Solar Slate Plate – a process that should take less than one full work day! – it’s an ideal time to inform your local community that there is now an affordable way to have solar installed on their slate roof.
You can do this through print advertising, direct mail, social media, on your website, and via radio advertising. The result: a boost in business that will improve your financial situation and bring your company into contact with your area’s most affluent homeowners. Do a good job for one client and ask them to refer you to their friends: it can be a game changer for your business!
